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What will the world look like after the pandemic has passed? It’s hard to determine how COVID-19 has changed us and what “normal” will look like once quarantines and lockdowns are over. In this atmosphere of uncertainty, making big decisions like starting a new business may feel exceptionally daunting. Long-time entrepreneurs have been forced to make changes and grapple with unexpected challenges. New company owners entering the field will have to deal with these same issues — on top of the strain of learning the ropes. This doesn’t mean it’s a bad time to start a business, however. You just have to do so with the needs of an evolving market in mind.
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