Developing the best strategy to boost sales takes a lot of trial and error. It can take failing many times in order to learn the best strategies that work and what potential customers want to hear in order to close the sale. Everyone develops their own approach though there are some best practices that every sales person should utilize, and build on to help themselves gain the confidence and skill to develop better sales strategies. In this episode, we talk to Chuck Zimmerman about some of those strategies to learn to become an effective salesperson.