In this episode of Logical Logistics, host Joe Becht talks about how some companies don't treat their customers as people, only as numbers and the ups and downs of automation.
Balancing Automation and Customer Service
Automation helps the bottom line, however some companies lose their touch on their customers at the expense of fast initial profits. However as more customers don't feel their concerns are being addressed will eventually take their business elsewhere.
Prioritizing Your Business Needs
When creating a business, whether selling goods or services, there are countless factors involved in nearly every decision you make. Meeting the needs of your clients is a never-ending job that requires attention to detail across the board.
The ability to streamline tasks and functions that allow you to better serve your customers without degradation of services is an imperative need for any business.
Balancing Automation and Customer Service
Automation helps the bottom line, however some companies lose their touch on their customers at the expense of fast initial profits. However as more customers don't feel their concerns are being addressed will eventually take their business elsewhere. This is the ultimate balancing act for every company.
Too often, companies make drastic changes to their websites, products and services and even essential functions that users are familiar with overnight leaving customers logging in the next morning to find an entirely different landscape than what they're familiar with.
Familiarity, this in itself is a major reason customers remain with the same service provider. Even if the service, or products you provide are great, if you make drastic changes to your interactions with your customers, you erode that familiarity, which may increase the potential of losing loyal customers.
Business Solutions
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